Babel - double helix

Since I arrived here I have been fussing over Banff's identity, particularly with respect to the relationship between the arts programs and the business management programs. One thing led to another and somehow I have ended up creating a double helix type structure, which leads me to think the question I am really wanting to ask is what is Banff's DNA.

"Brand DNA" is a fashionable new term in the advertising world and the form of DNA has been the subject of artworks by many artists, as have the issues of genetic modifation.

Not too surprisingly, DNA strands measure 34 angstroms long by 21 angstroms wide for each full rotation of its double helix spiral. 34 and 21, of course, are numbers in the Fibonacci series and their ratio, 1.6190476 closely approximates the Golden Mean: Phi, 1.6180339.

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