If jeans could talk - Bluenotes "Your Summer Story" ad

I love this stupid ad.

A guy submits his jeans as his "what I did for my summer vacation" paper. No one should ever have to actually study in school again!

Although this ad is a bit too much like performance art in which invariably somebody takes their clothes off, trumping anything else that might be going on; it's the subtext to the stripping that is pretty much the whole story.

In the battle of ersatz experience created by commodities vs. real experience brand intelligence - here represented by the choice of jeans - is certainly straining hard against actual experience. The ad's not so much saying that you can buy your way to success at school (or at least to a fun summer vacation) as that in the arena of conventional learning - school - a gesture can be just as smart as doing your homework the way it's expected to be done. And of course, it's the cool kids who are having all the fun.

That's not how I remember things, but then that was a different time:)

There's also a nice narrative arc to this ad with the the girl writing the word "love" at the beginning, setting things up for him stripping off his jeans later.

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