Where the streets are paved with grass

Can you believe that there are still car ads on TV? I mean the car industry is so screwed and yet they're still dishing up double cab trucks crushing the environment while sucking down a barrel of oil a minute. All the industy's managed to do so far is cancel Tiger Woods endorsement contract and stop using the executive jet (at least to go that one time to D.C.). Woohoo.

Anyway, the irony of car ads (and not just car ads) at a time when the economy is tanking reminded me of this ad I wanted to post about some time ago. The ad lasted about three seconds on Canadian television. I think I saw it only once but happily found it just now. I love it.

This ad for the Honda Civic is so f_d up. You can see the thinking behind it. Green is good right? Grass is green right? So what if the streets were, like, all grass?!?

The ad likely got yanked because somebody watched it and finally thought about what happens to grass after thousands of cars drive over it? That same somebody probably also noticed that all that grass with no cars actually looked pretty good, too good in fact. Maybe the ad was giving the wrong message: that streets without cars and with soft plush grass might be a really good thing.

Anyway, now we know what to do when cars finally become a thing of the past. Replace the pavement with grass! The dogs will love it. You can bike on it. Kids can play on it, and what's more, it's quiet. Brilliant!

Honda Civic "Grass" was produced by the Grip Agency.

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(visual) quieting - life after cars

What will we do when the streets are empty?

Please contribute your ideas by way of comments or by sending me an email to adminATkloojDOTnet. Thanks!


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We'll ride bicyles!


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We'll find other uses for cars and parking lots:


[ src: Just Add Water event by Samantha Crowhurst and Leah Sandals ]

[ src img: more about Adrian Blackwell ]

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